Yesterday, I shared the story of The Sought Referral, the type you intentionally go after on someone else’s behalf. Today’s story is about the opposite, The Found Referral, the one that appears by chance, simply because you were paying attention.

During a client meeting, we were discussing future updates to their systems when the director complained about the service he was receiving from his current Managed Service Provider. As he knew I had a large network, he asked if I could make a good local recommendation.

Immediately, one name came to mind, an MSP I’ve known and trusted for years and who consistently delivers for businesses just like his.

So I said, “Yes, I know exactly who you should speak to.”

A quick message later, I introduced them both. They connected, discussed challenges, and before long, the client had engaged the reliable MSP they’d been searching for.

The found referral demonstrates a strong reputation and customer satisfaction. It’s not sought or hunted down. It appears naturally because you’re actively listening, clearly understand what your referral partners do, and are ready to introduce them when the opportunity arises.

Tomorrow, I’ll share the final story in this series, The Sitter, the referral that’s ready and waiting, but only gets passed when trust is strong enough.