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People Before Profit

Local Recommend was shaped through decades of building, running and scaling referral groups across Australia and the UK, training members how to generate hundreds of millions of dollars in referral business and discovering firsthand what drives results, and just as importantly, what gets in the way.

That’s where the “people before profit” principle becomes real, not just a phrase. It means that our decisions are made based on what improves our members experience and strengthens referral flow and not what extracts more from the network.

And like anything that challenges the traditional way of doing things, success can sometimes attract noise. Not everyone is comfortable when a model is built differently especially one that is transparent, member-led, and focused on outcomes rather than control. In any industry, when something works well and starts to gain traction, it can be met with misunderstanding or resistance. That’s not uncommon and it usually just reinforces that the focus is in the right place.

Local Recommend is a referral network built from decades of experience, designed for members, and focused on one thing, helping good people do more business with other good people.

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